There are often very good reasons for removing branded products from sale and sending them for destruction. Discontinued products, faulty products and counterfeit products are just some examples.
Brand owners spend a great deal of time and money building up a market presence. If sub standard, discontinued or faulty products were to end up in the market then this could be damaging for the brand.
Product Destruction Vs Landfill
The obvious advantage over landfill is that product destruction is more environmentally friendly. Most product destruction waste can be recycled not just things like clothing and plastics but liquids including creams, oils and paints. The containers can be shredded and the contents filtered, the remaining filter cake can often be reused in other industries.
The most important reason to opt for product destruction is the absolute certainty that the products won’t make it into the market place. Very often, products destined for landfill that have a value will find themselves back in circulation. By sending products for destruction you are protecting your brand and reputation.